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Cary Visual Art Public Art In Residence Program Guidelines Submitted
by: Renee
Piechocki Public Art
Planning Consultant May 2003 Table of Contents: I. Executive Summary II. Overview of the Public Art In Residence Program Planning
Process III. Public Art In Residence Program Purpose and Goals IV. Recommendations ·
Program Foundations ·
Artist Selection ·
Community Involvement ·
Artwork Result V. Program Guidelines and Procedures ·
Overview ·
Partner Responsibilities ·
Committee Structure ·
Artwork Result ·
Project Budgets ·
Length of Public Art
Residency ·
Artist Selection Guidelines
and Procedures ·
Community Participation
Guidelines and Procedures ·
Project Design and
Implementation Procedures ·
Project Evaluation ·
CVA Board of Directors Involvement VI. Definitions VII. Exhibits: ·
Exhibit A: Sample Project
Timelines ·
Exhibit B: Sample Artist
Contracts ·
Exhibit C: Sample Call to
Communities ·
Exhibit D: Program Comparison
Worksheet I. Executive Summary The Cary Public Art In Residence
(PAIR) program engages artists and the community in the process of creating
works of art. A traditional artist
residency provides artists with time and space to work alone in a studio on the
pursuit of their artistic endeavors. A
public art residency takes place outside of the private studio environment, and
the artist and the public develop and pursue a collective artistic endeavor. The Cary Public Art In Residence
program is designed to develop meaningful connections between the community,
artists, and the process of creating art.
The program is an outgrowth of Cary Visual Art’s (CVA) Long Range Plan
and the organization’s mission to “promote, inspire, encourage, and support
visual art for uplifting the human spirit in the Cary community.” CVA’s Long Range Plan calls for a residency
program as a strategy to achieve the goal of engaging the community in a
variety of interactive public art experiences, with the objective of
encouraging community understanding and involvement in the public art process. II. Overview of the Public Art In
Residence Program Planning Process In order to develop a residency
program, CVA established a diverse committee with representation from arts
professionals, artists, community leaders, schools, the CVA Board of Directors,
and CVA committees. The Artist
Residency Steering Committee met from October 2002 to February 2003 to study
residency program models nationwide, discuss and examine program elements, and
develop the infrastructure for a residency program that would be successful
within Cary’s particular context, while embracing professional standards in the
public art field. A summary of the
model programs studied is attached as Exhibit A. The Public Art In Residence
Program Guidelines outline the recommendations of the Steering Committee. The document is a reference guide for the
program’s goals, program structure, and artist and community participation
guidelines, which will be used to implement the Public Art In Residence
program. The planning process was funded by a grant received
from the Goodnight Educational Foundation.
Cary Visual Art is funded in part by its members and sponsors, and by
United Arts Council of Raleigh and Wake County, with funds from the United Arts
campaign and the Grassroots Arts Program of the North Carolina Arts Council, an
agency funded by the State of North Carolina and the National Endowment for the
Arts. Members of the Steering
Committee: Mark Crummett, Fine Arts League
of Cary Marla Dorrel, Cary Town Council,
Friends of the Page-Walker, Kids Together Inc. Clare Dupree, North Carolina
Museum of Art, Cary Public Art Master Plan Steering Committee June Finkbeiner, CVA Board of
Directors Ann Goodnight, CVA Board of
Directors Donna Hargens, Green Hope Senior
High School Bryan Huffman, YMCA Nicole Hussey, Kingswood
Elementary Cultural Arts PTA Representative Brad Johnson, Enloe High School
Student and Chair of the Art Committee Mary DePuew Kamm, CVA Board of
Directors, Education/Public Relations Committee Chairperson Anne Kratzer, Friends of the
Page-Walker, Wake County Educator Robert Myers, CVA Discovery
Committee Dennis Pitts, Cary Public Art
Master Plan Steering Committee Maril Yeske, Cary Cultural Arts
Committee, Cary Public Art Steering Committee, Friends of the Page-Walker Jeffrey York, Director of Public
Art & Community Design, North Carolina Arts Council Public Art Planning
Consultant: Renee Piechocki Cary Visual Art Staff: Laura Coats, Executive
Director Guest Presenters: Peggy Kendellen, Program
Manager, Regional Arts & Culture Council, Portland, OR Barbara Goldstein, Director,
Public and Community Arts Program, Office of Arts and Culture, Seattle, WA III. Public Art In Residence Program Purpose
and Goals The purpose of the Public Art In
Residence (PAIR) program is to promote public art as a vehicle for exploring
community identity, contemporary issues, and the creative process. The program provides a venue for community
participants to express their ideas, experiences, challenges, and successes
through public art. Goal One: Foster
connections between art and the everyday lives of community members. Objective: Increase
the diversity of public art available in Cary. Strategies: a. Encourage artist and community participants to create work
in a variety of permanent and temporary artistic media, including visual,
performing, literary, and new media (video, sound, web-based artworks). b.
Develop art for non-traditional art settings.
c.
Activate spaces in which the community would not generally be expecting
art. Objective: Integrate project installations and
artwork elements into daily life. Strategies: a. Solicit ideas from community members about artwork
locations. b. Maintain a list of
possible art sites for participating artists and communities to review during
their planning process. c.
Feature a diverse range of art sites for project installations. d. Provide opportunities
for the public to encounter PAIR program installations and documentation
materials outside traditional exhibition settings in places the general public
encounters through the normal course of a day. Objective: Create a diverse range of opportunities
for Cary residents and visitors to encounter the Public Art In Residence
program. Strategies: a. Provide opportunities for Public Art In Residence
community and artist participants to make public presentations about their
project. b. Publicize each
project through the local media, community newsletters, list serves, and
newsgroups. c. Create an opening
celebration event for each Public Art In Residence project that is well
publicized and open to the public. d. Encourage artists and communities to consider during their planning process the experience the general public will have when encountering the work. Goal Two: Develop a broader base of support and
appreciation for public art. Objective: Expand awareness of Cary Visual
Art and public art within the Cary community and neighboring areas. Strategies: a. Create marketing materials about each project, including
press releases, information for the CVA website, and community newsletter
announcements. b. Develop opportunities
for individuals and organizations to volunteer and donate funding or in-kind
services to individual residency projects. c. Post announcements about
the residency program on the North Carolina Arts Council public art list serve. d. Work with the North
Carolina Arts Council’s Public Art and Community Design program to host an
information forum about the residency program. Objective: Develop resource materials documenting
the Cary Public Art In Residence program.
Strategies: a. Maintain an archive of resource materials documenting
individual residency projects, including the planning and implementation
process. b. Promote utility of the
program guidelines and project documentation materials as a model for other
communities. Objective: Enhance civic pride and feelings of community ownership. Strategies: a. Enliven shared community spaces in Cary with elements of PAIR artworks. b. Encourage dialogue and creative exploration about the meaning of place. Goal Three: Encourage
community expression through public art. Objective: Involve
new art audiences. Strategies: a. Work with people and communities outside and inside of town
center. b. Encourage the
participation of a diverse audience, including participants that vary in
ethnicity, age, and economic status. c. Encourage collaboration
and partnerships between multiple communities. d. Reach out to non-arts
groups to participate in the residency program, including civic organizations,
businesses, young families, students, and home owners associations, through
direct contact from CVA and wide circulation of project opportunities. e. Maintain a mailing list
of community contacts to publicize project opportunities and community events. f. Cultivate relationships
with professionals in the social service sector to cultivate potential PAIR
program participants. Objective: Develop opportunities for community
participation in the public art process. Strategies: a. Provide a program venue for community participants to express their ideas, identities, histories, experiences, challenges, and successes through public art. b. Involve community
participants in the planning and creative brainstorming phase of projects in
order to make the public art process more evident and accessible. Objective: Foster an informed and thoughtful
community dialogue about visual art. Strategies: a. Solicit input from the community group participants
throughout the project planning process. b. Engage community
participants in the development and/or creation of public artworks. IV. Recommendations The recommendations contained in
this document reflect the context of Cary Visual Art and the community of Cary,
North Carolina. During their
development, the consultant took into account the interests and concerns of
community stakeholders. The following
recommendations are the result of research reviewed by the Steering Committee
and conducted by the public art planning consultant of residency programs at
public art organizations nationwide.
During the planning process, four areas of primary consideration were
identified. These include program
foundations, community participation, artist selection, and artwork
result. The recommendations contained
in this document respond to these categories. In some instances, initial and intermediate recommendations
have been suggested to introduce the residency program to the community and
allow the program to evolve over time. PROGRAM FOUNDATIONS Recommendation 1: Develop a
community focus group to review the program guidelines in order to solicit
their feedback and advice. CVA will develop a focus group
of community members, social service representatives, and artists to introduce
the collaborative public art process, solicit feedback about the program, and
discuss their interest in participation.
CVA may elect to make changes to the guidelines based on this feedback. Recommendation 2: It is
recommended that CVA establish a pilot project in order to test these
guidelines and refine program elements so they best meet the goals of the PAIR
program. CVA will conduct an evaluation
before and after the completion of the pilot project. After the pilot is completed, a
self-evaluation form will be completed by the PAIR Project Committee,
participating artist, participating community, and select citizens groups. In addition to the form, CVA will meet with
a smaller number of individuals from these groups to discuss their feedback in
greater detail. Based on these
evaluations and discussions, CVA may elect to make changes to the guidelines
based on the feedback. Recommendation 3: It is
recommended that CVA establish a Public Art In Residence Project Committee. In order to assist and oversee
the planning, selection, and implementation of residency projects, CVA will
establish a Public Art In Residence Project Committee. The purpose of the committee is to: (a)
select the community and artists to participate in the project and (b) oversee
and assist with the development and implementation of individual residency
projects. The committee will meet as
needed and function independently of the Discovery Committee of Cary Visual
Art, Inc. The roles of the committee
include: 1. Evaluate applications submitted by communities and
artists. 2.
Assist with project
development. 3.
Act as the sounding board to help
the community and artist develop the scope of the project. 4. Help to implement the project if needed. 5. Meet
with the artist and community at milestones throughout the project to review
the project’s process and product. 6. Ensure that the project is well documented. 7. Create
awareness of CVA and public art. Recommendation 4: It is
recommended that CVA develop an evaluation process for the program and
individual projects. CVA will contract with a
professional evaluator to conduct an evaluation of the program and develop a
template for the evaluation of individual PAIR projects. The participating artist, participating
community group, and select members of the PAIR Project Committee will be asked
to evaluate the project and the PAIR program.
This feedback will be maintained by CVA in their archives, to be used
for periodic evaluations of the PAIR program. Recommendation 5: It is recommended that CVA develop methods
for program and project documentation to enhance CVA’s educational and outreach
initiatives. Because the artwork result of
the PAIR program is flexible, and may include temporary projects, or “process”
oriented projects, it is essential that the projects be documented for
educational and CVA archive purposes as a strategy to increase community
knowledge about CVA and public art. Recommended documentation
methods include: a. A formal report by CVA describing the project b. A statement by the artist and community describing the
project c. Photographs and/or video of the project development process
and the artwork result d. Samples of the artwork result (if applicable) e. Information about participants and degree
of involvement Recommendation 6: It is
recommended that CVA develop appropriate and adequate Public Art In Residence
program staffing. CVA staff, utilizing outside
consultants when necessary, will administer the Public Art In Residence
program. Program personnel shall have
experience working closely with communities and artists. Approximately 7-10 hours of staff or
contractor time per week should be allotted for each residency project
conducted annually. CVA will have a
dedicated staff member(s) or consultant(s) for the PAIR program, as determined
by the number of projects initiated in one given period. Recommendation 7: It is recommended that CVA allocate
appropriate funding for the Public Art In Residence program and individual
projects. Funding for individual residency
projects will come from direct project grants and/or the CVA budget. Funding for the Public Art In Residence
program must be adequate to cover the artist’s design fee, the design development
process, project fabrication/implementation, project documentation, publicity,
public reception, and staffing. Based on research of other
public art residency programs’ individual project budgets, CVA’s project
budgets will range from $13,000 to $22,000.
This includes a budget of $5,000 to $7,000 for the proposal development
and design phase of the project, and between $8,000 - $15,000 for project
implementation. Additional personnel
expenses are estimated at $9,000 per project annually. Please refer to Exhibit D for a
comparison of public art residency project budgets. ARTIST SELECTION Recommendation 8: It is
recommended that the process for artist selection involve a combination of
methods including invitationals, regional calls, and developing a pre-qualified
roster of artists. Initial projects should be
conducted using an invitational or a regional call process in order to build
awareness of the program amongst local artists, and to allow for the artist to
be geographically close to the project site.
It is suggested that CVA work
towards developing a pre-qualified roster of artists for participation in the
program. In addition to being a
resource for the residency program, the roster could be used as a resource for
individual community groups and organizations who are seeking to work with
artists on projects independent of the CVA program. COMMUNITY INVOLVEMENT Recommendation 9: It is
recommended that CVA encourage diverse participation in the program through a
selection process that draws upon a Call for Community Participation, direct
invitations, and groups defined by the participating artist. As evidenced by other programs
nationwide, having one of more core community groups that are self-defined
helps to ensure a greater level of success and participation. It is recommended that community
participants be selected for the program through a Call for Community
Participation. However, CVA should leave the
possibility open for the selected artist to develop their own community to
participate in the program or for CVA to invite participants. CVA should encourage cross-community
participation. The first Call for Community
Participation will convey that the groups are applying for a pilot project and
that not all groups will be selected to participate in the program. It will also state that all communities who
apply will be put on a list for future calls and educational forums. ARTWORK RESULT Recommendation 10: It is
recommended that artwork result gradually expand the general public’s
understanding of the diverse forms of public art. The first project should be
easily accessible to the community at large geographically and aesthetically.
As the program grows, individual projects would encourage participants and
audiences to think about contemporary art issues, the role of artists in the
community, and expand knowledge and appreciation of a wide range of artistic
media and expressions. For the first project, the
installation location should be prioritized based on the location’s high
profile and accessibility. V. Program Guidelines and Procedures Overview The PAIR program will be the
result of the combined efforts of CVA, the community, and artists. CVA will develop a PAIR Project Committee to
select communities and artists to participate in the program, and to
participate in project development and implementation. The CVA Board will have
final approval over the artist and community selected by the PAIR Project
Committee. The community and the artist
will work together to develop and implement an artwork. The projects will offer a wide range of
artistic experiences and expressions, including temporary and permanent public
art. The projects will be well documented
for community education purposes. For a sample project timeline,
see Exhibit A. A. Partner Responsibilities It is recommended that CVA
clearly outline the partnership responsibilities of CVA, the participating
community, and the participating artist.
In order to ensure a successful program, the PAIR must be a team effort
with CVA, the artist, and the community engaged as active and equal
partners. The following roles are
recommended for each: CVA: 1. Develop and implement PAIR program and project guidelines
and procedures to for the program and individual projects. 2. Secure funding for the program and related project costs. 3. Direct or refer artists and community members to resources
needed to implement the project. 4. Provide a staff person or consultant to oversee project
coordination. 5. Maintain an archive of PAIR project documentation. 6. Create and provide information, resources, educational
materials, events, and information forums about the PAIR program and projects. 7. Evaluate the PAIR program and individual projects. Community Participants: 1. Participate in CVA’s PAIR program as outlined in the
program guidelines and procedures. 2. Commit to organizing a group of individuals to develop and
implement a PAIR project. 3. Identify one or two community members to work with the
selected artist on logistical issues, such as arranging meetings, broadcasting
information, etc. 4. Provide or secure space where the artist and community can
meet and work on the project’s implementation. Artist: 1. Participate in CVA’s PAIR program as outlined in the
program guidelines and procedures. 2. Commit to developing a process or project that engages the
community in the development and implementation of a PAIR project. 3. Develop visual and written materials to describe the
proposed PAIR project, including a detailed project description and budget for
CVA review. 4. Meet with CVA and the community on a consistent, as needed
basis in order to implement the PAIR project in a professional manner. B. Committee Structure The CVA Board will establish a
Public Art In Residence Project Committee for each new project. The purpose of the committee is to select
the community and artist to participate in the project and oversee and assist
with the development and implementation of individual residency projects. The group will not be a standing committee,
but will meet as needed for the particular project. The roles of the committee will include: 1. Evaluate applications submitted by communities and
artists. 2.
Assist with project
development. 3.
Act as the sounding board to help
the community and artist develop the scope of the project. 4. Help to implement the project, if needed. 5.
Meet with the artist and community
at milestones throughout the project to review the project’s process and
product. 6. Ensure that the project is well documented. 7. Create
awareness of CVA and public art. The particular composition of
the committee, including the voting members and advisors, shall be determined
on a case by case basis. Appointments
to the Public Art Project Committee shall be made by the CVA President in
consultation with the Executive Director.
It is suggested that the PAIR Project Committee be composed of voting
members and non-voting advisors as follows:
Voting Members: 1
A CVA Board Member 2
A community representative
(if community group has been selected) 3
1-2 affiliate stakeholders
such as a civic leader or social services professional 4
1-2 arts professionals. One a Cary resident and the other a non-Cary
resident. 5
A CVA staff person 6
A Cary Public Art employee Advisors (to be called upon as
needed): 7
A previous Cary Public Art
Project participant 8
One staff person from the
Town of Cary Planning Department 9
An ad hoc position to be left
open for inviting someone else to come onto the committee later if deemed
necessary or beneficial. C. Artwork Result: The artwork will involve the
participation of an artist and the community in its conception and
implementation. A wide variety of
artistic media and expressions are eligible, including, but not limited to,
visual artwork, performing artworks, literary works, or ephemera from
participatory or interactive projects.
The end result may be temporary or permanent. The artwork result is intended to create excitement about future projects, community involvement in the arts, and public art in general. It is recommended that there should not be any limitations on artistic media that would hinder creativity of a specific community. In addition, projects whose focus is on the process of creation, rather than the creation of an object or product, as an end result of the project are eligible and encouraged by the PAIR program. Location of the artwork result is open, developed by the artist and the community with approval by the Public Art In Residence Project Committee and the CVA Board of Directors. Attention will be given to the program’s objective of integrating project exhibitions and placements into daily life. Other desired results include good documentation of the project and process. Educational results will include workshops focused on the process and a post project event that is open to the community at large. D. Project Budgets: Overall Public Art In Residence
program funding will be approved in the CVA budget process. Funding for the planning and implementation
of individual residency projects may be subject to committee review and Board approval. Artists
will be responsible for providing detailed project budgets that include: the
artist’s fee; materials; needed equipment; fabrication; transportation;
community or artist administrative costs, such as faxing, telephone, and
postage, and artist travel costs for each project. E. Length of Public Art In
Residence: The length of the residency
will be decided on a case-by-case basis.
The individual Public Art Project Committee will establish definitive
timeline parameters in consultation with the artist and community participants. Please review the Program
Comparison Worksheet (Exhibit D) for sample residency periods. F. Artist Selection
Guidelines and Procedures: 1. Artist Eligibility The following guidelines are
established for artist eligibility: 1
The program is open to all
professional artists, including but not limited to: visual, literary,
performing, and multi-media artists. 2
There are no geographic
restrictions for eligibility, however, regional and local artists will be
encouraged to apply. 3
Artist teams will be eligible
to apply. In addition, the following
considerations will be made when reviewing artists for PAIR projects: 1
The artist should desire to
work with a community as a natural extension of their creative practice. The artists should have the ability and
desire to communicate with a diverse range of people. 2
The artist must have a
history of completing a similar project, or demonstrate experience of working
with communities. 3
The artist must demonstrate
the ability to commit the needed time and have the ability to complete the
project. 2. Artist Selection: The artist will be
chosen by the PAIR Project Committee.
In addition to reviewing application materials, the PAIR Project
Committee will meet to review application materials, interview finalists and
select an artist(s) to participate in the program. 3. Call for Artists: CVA may conduct an invitational or call for artists to
participate in the PAIR project. The
artists will be asked to submit examples of their past work in slides, CD or
video, a description of why they want to participate in the program, a
description of past projects that involved community participation, a resume,
and references. The call may be sent
locally, regionally, or nationally, defined on a project-by-project basis by
the PAIR Project Committee. |